Privacy policy

Last updated: June 12, 2026

PRFM® operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). PRFM® is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot be reasonably linked to you.

Depending on how you interact with the Services, we may collect or process the following categories of personal information:

Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including payment card information, transaction details, form of payment, and payment confirmation.
Account information including your username, password, security questions, preferences and settings.
Transaction information including the items you view, add to your cart, purchase, return, exchange or cancel, and your past transactions.
Communications with us including the content of any customer support enquiries you send to us.
Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information including information about how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you, when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your information.
Automatically through the Services, including from your device when you use our services or visit our website, and through the use of cookies and similar technologies. For details on the cookies we use and how to manage your cookie preferences, see the Cookies section below.
From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
From our partners or other third parties, as described in this Privacy Policy.

How We Use Your Personal Information

Depending on how you interact with us, we may use your personal information for the following purposes:

Provide, tailor, and improve the Services — to process your orders and payments, fulfil and ship orders, manage your account, facilitate returns and exchanges, send order-related notifications, and improve your shopping experience.
Marketing and advertising — to send you marketing communications by email or other channels, and to show you relevant advertising on the Services and other platforms. You can opt out of marketing communications at any time using the unsubscribe link in any email we send.
Security and fraud prevention — to authenticate your account, protect against fraudulent or unlawful activity, and secure our Services.
Customer support — to respond to your enquiries and resolve issues with your orders or account.
Legal compliance — to comply with applicable law, respond to valid legal processes, and enforce our policies.

How We Disclose Your Personal Information

We do not sell your personal data to third parties. We may share your personal information with the following parties for the purposes described in this Privacy Policy:

Shopify and service providers who perform services on our behalf, including IT management, payment processing, data analytics, customer support, cloud storage, and fulfilment and shipping.
Business and marketing partners to deliver advertising and marketing services. These partners may use your information in accordance with their own privacy notices. We may share data such as browsing and purchase activity with these partners to show you relevant advertising on third-party platforms. You may have the right to direct us not to share your information for targeted advertising purposes — see Your Rights and Choices below.
When you direct or consent to disclosure, such as when you use social media integrations or request that we share information with a third party.
Within our corporate group, including affiliates.
In connection with a business transaction, such as a merger, acquisition, or restructure, or to comply with legal obligations, enforce our policies, or protect the rights of our users or others.

Note: Where we engage marketing and advertising partners, we share information strictly for the purpose of delivering relevant advertising, not for the partner to use for their own unrelated purposes.

Cookies

We use cookies and similar tracking technologies to operate the Services, remember your preferences, and support marketing activities. Cookies are small files placed on your device when you visit our website.

We use the following types of cookies:

Essential cookies — required for the store to function (e.g. your cart, login session).
Analytics cookies — to understand how visitors use our website so we can improve it.
Marketing cookies — to show you relevant advertising based on your browsing and purchase activity.

You can manage your cookie preferences through the cookie consent banner when you first visit our website, or through your browser settings. Disabling certain cookies may affect your experience on the site.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. Information you submit to the Services will be transmitted to and shared with Shopify and its sub-processors, which may be located in countries other than where you reside.

Shopify also offers enhanced features that make use of data from your interactions with our store and with other Shopify merchants. Where Shopify processes your personal information for these purposes, Shopify is the data controller and is responsible for responding to your requests regarding that data. To learn more, visit the Shopify Consumer Privacy Policy or the Shopify Privacy Portal.

Third Party Websites and Links

Our Services may include links to third-party websites or platforms. We are not responsible for the privacy or security practices of those sites. We recommend reviewing their privacy policies before providing any personal information.

Children's Data

Our Services are not intended for use by children under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with their personal information, please contact us and we will delete it promptly.

International Data Transfers

As a Singapore-based business, PRFM processes and stores your personal information primarily within Singapore. However, because our Services are powered by Shopify, your information may be transmitted to and processed in other countries as part of Shopify's global infrastructure.

Where personal information is transferred outside Singapore, we take reasonable steps to ensure it receives an appropriate level of protection consistent with this Privacy Policy and applicable law, including Singapore's Personal Data Protection Act 2012 (PDPA).

Security and Retention of Your Information

We take reasonable measures to protect your personal information from unauthorised access, use, or disclosure. However, no transmission over the internet and no data storage system is completely secure.

We retain your personal information for as long as is necessary to maintain your account, provide the Services, comply with legal obligations, resolve disputes, and enforce our policies. When personal information is no longer required, we will securely delete or anonymise it.

Your Rights Under the PDPA (Singapore)

If you are based in Singapore, your personal data is protected under the Personal Data Protection Act 2012 (PDPA) and guidelines issued by the Personal Data Protection Commission (PDPC).

Under the PDPA, you have the right to:

Access the personal data we hold about you.
Correct any personal data we hold that is inaccurate or incomplete.
Withdraw consent for us to collect, use, or disclose your personal data, subject to legal or contractual restrictions. Note that withdrawing consent for marketing communications will mean we cannot notify you about new drops, offers, or updates, but we will continue to send order-related communications required to fulfil your purchase.

To exercise your rights under the PDPA, contact our Data Protection Officer at the details below. We will respond within the timeframe required under applicable law.

Your Rights and Choices (General)

Depending on where you live, you may also have some or all of the following rights regarding your personal information:

Right to Access / Know — request access to personal information we hold about you.
Right to Delete — request deletion of your personal information.
Right to Correct — request correction of inaccurate personal information.
Right of Portability — request a copy of your personal information in a portable format.
Opt out of marketing — unsubscribe from promotional emails at any time using the link in any marketing email.
Opt out of targeted advertising — depending on where you live, you may have the right to direct us not to share your information for the purpose of showing you targeted advertising based on your activity across different merchants and websites.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request. You may also designate an authorised agent to make requests on your behalf, subject to verification requirements.

Complaints

If you have a complaint about how we handle your personal information, please contact us in the first instance at the details below. If you are not satisfied with our response, you may lodge a complaint with the Personal Data Protection Commission (PDPC) at pdpc.gov.sg.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised policy on this page and update the "Last updated" date. Where changes are material, we will provide notice as required by applicable law.

Contact and Data Protection Officer

For questions about this Privacy Policy, to exercise your personal data rights, or to reach our Data Protection Officer:

Email: dpo@prfmgear.com

Address: 60 Paya Lebar Road, 07-54, Singapore 409051